Thane, Maharashtra | August 13th, 2026: Total Sports & Fitness, India’s leading Multi-Brand, Multi-Sports retail chain, engaged over 500 students from August 12 to 14 through interactive sports sessions introducing them to multiple sporting disciplines. This engagement is part of a two-week-long initiative being conducted in August, with over 1,200 students set to be engaged across the two weeks over 500 students during August 12–14, followed by around 700 students in the following week. The initiative is being undertaken ahead of National Sports Day on August 29, with a focus on encouraging children to discover different sports, build awareness around physical activity and develop an active lifestyle from an early age.
The sessions gave students from Standards 1st to 12th an opportunity to participate in a variety of activities including football, dodgeball, skating, pickleball and cricket, mini basketball, circuit rounds and group games. Rather than focusing on a single discipline, the format allowed students to experience different forms of sport in an interactive setting, helping make physical activity more approachable and enjoyable.
The Thane activation also included an earlier engagement at Korum Mall, where 100 children from EuroKids Balkum, Dhokali and Anand Nagar participated in an interactive session featuring sports activities along with a drawing competition. The session was designed to introduce young children to sports in a fun and engaging environment, while also encouraging their creativity through the drawing activity.
Commenting on the initiative, Niteen Shah, Founder & Managing Director, Total Sports & Fitness, said, “National Sports Day gives us an opportunity to take the conversation around sports beyond competition and make it relevant to children at an early age. When children get the chance to try different sports in a relaxed and enjoyable environment, they are more likely to discover an activity they genuinely enjoy. Through our engagement with schools and communities, we want to create those first experiences by helping children discover sports they enjoy and encouraging them to make sports and physical activity a part of their everyday lives.”
The programme at New Horizon School is part of Total Sports & Fitness’ broader effort to build stronger connections with schools, families and local communities through accessible sports experiences. By introducing children to multiple sporting disciplines at an early stage, the brand aims to help create greater awareness and participation around sports as National Sports Day approaches.
About Total Sports & Fitness
Established in 2003, Total Sports & Fitness is India’s leading Multi-Brand, Multi-Sports retail chain, offering a comprehensive range of sports equipment, fitness gear and active lifestyle products from leading global and domestic brands. The company offers over 10,000 products across 300+ leading brands and has served a growing community of over 20,00,000 happy customers. Built on expert guidance, product knowledge and personalised customer service, Total Sports & Fitness is committed to making quality sports and fitness solutions accessible to everyone.
Beyond retail, the company provides end-to-end solutions across gym set-ups, outdoor fitness zones, swimming pool and garden equipment, customised sportswear and complete indoor and outdoor sports infrastructure, including specialised flooring, game courts and accessories.
